Binance, the largest cryptocurrency exchange globally by registered accounts and trading volume, revealed Qafila 2026 on Wednesday, a regional program connecting qualifying members throughout Pakistan, the Middle East and North Africa to mark their financial progress. Featuring US$1 million in USDC prizes, the campaign highlights the company's efforts to adapt as customer demands expand into payments, learning, trading, earning and global market access.
The rollout arrives amid rising digital finance involvement across the territory, with fresh metrics from the platform pointing to strong participation from Gen Z. Adults aged 18 to 29 comprise 50% of the customer base across Pakistan, the Middle East and North Africa, climbing to 54% specifically in Pakistan.
Platform records also show broad usage across multiple features. More than half, specifically 52.9%, of verified accounts in Pakistan and the wider region have used two or more services, ranging from trading and earning to Binance Pay, Binance Square and Binance Academy.
These regional patterns reflect a wider transformation across developing economies. Platform data indicates that 77% of its customer base now resides in emerging markets, compared with 49% in 2020.
Research findings from Binance also spotlight younger financial participants. Gen Z makes up 44% of users on Binance Direct Stocks and bStocks, while their portion of new traditional finance users grew from 41% in January to 47% in July 2026.
Such shifts align with the corporate goal of combining digital assets, everyday financial tools and traditional markets into a single platform. Qafila brings this approach to eligible local communities through shared engagement and regional product availability.
"MENA and Pakistan are priority markets for Binance, where growing digital adoption is changing what users expect from financial services," said Tarik Erk, Head of MENAT and Senior Executive Officer at Binance. "Our focus is to evolve alongside our community, bringing greater choice, practical utility and education into one ecosystem through our vision of All Finance on Binance. Qafila celebrates that community and the different ambitions driving its financial journey." Derived from the word for a caravan, Qafila uses a familiar term in Urdu and Arabic speaking areas to represent individuals advancing collectively toward personal goals.
Qualified individuals can join tasks spanning community referrals, Simple Earn and trading, following local market regulations. The US$1 million USDC prize pool supports the event, with specific tasks and payouts differing by market.
Data Sources and Methodology
- Regional user demographics: Figures are based on Binance internal user data for the MENA and Pakistan (MENAP) region. The 50% regional figure and 54% Pakistan figure refer to the proportion of users aged 18-29 within the respective user populations.
- Multi-product adoption: Figures are based on Binance's internal platform data collected to date, as of October 2026, and reflect product usage till date among verified users. Multi-product adoption refers to users who have engaged with at least two of the 12 product categories included in the analysis. These figures represent historical usage rather than necessarily simultaneous or ongoing activity.
- Product categories included: The 12 categories assessed are Spot, Convert, Futures, Margin, Earn, Equities, bStocks, Alpha, Binance Square, Binance Academy, Binance Pay and P2P. Earn includes its various offerings, such as savings, staking and other eligible Earn products.
Disclaimer: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Not financial advice. For more information, see our Terms of Use and Risk Warning.
This is a general announcement. Products and services referred to here may not be available in your region. See for terms and conditions.
Participation and rewards are subject to eligibility and availability in each market. Rewards are not guaranteed for every participant.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
