Jazz GSM has rolled out ROX AI and ROX AI Hub on its digital lifestyle platform, named ROX, to integrate conversational help, in-app transactions, and multiple artificial intelligence models into one unified experience.
This release aligns with the wider artificial intelligence strategy of JazzWorld, as Jazz GSM integrates consumer-facing artificial intelligence tools into existing customer services. Users of ROX can communicate with services using ordinary language, finish tasks via chat, and select from different artificial intelligence models inside a single platform.
Built on internal artificial intelligence technology, ROX AI lets people submit queries in English and Urdu via text or voice, find offerings, and finish transactions through a chat interface. Customers are able to buy ROX bundles, turn on Vault discounts and offers, and buy event passes straight through chat, changing requests into completed actions without moving between different apps.
Alongside the assistant, ROX AI Hub combines three artificial intelligence models, namely Qwen, DeepSeek, and Kimi. Customers can pick the model that fits their requirements, alternate between models, and monitor their monthly token consumption live. Both products unite assistant features built for ROX services alongside access to wider artificial intelligence tools.
"At Jazz GSM, our focus is on making AI useful in the everyday lives of our customers. With ROX AI, a customer can ask a question, find a relevant service and complete a transaction through the same conversation. ROX AI Hub gives them access to multiple AI models in one place. This is how we are contributing to JazzWorld's AI-native journey: by building consumer experiences around practical needs and making services easier to use," said Kazim Mujtaba, President, Jazz GSM.
Access is not limited to current ROX subscribers. Artificial intelligence features come bundled with qualifying ROX packages, and individuals on any mobile network can reach AI Hub by buying a ROX Vault item.
This rollout progresses the growth of ROX as a digital lifestyle platform, placing artificial intelligence closer to daily customer activities and services.
