Pakistan Telecommunication Company Limited secured two accolades at the Dragons of Asia Awards 2026. The Dil Se Ba-Ikhtiar social impact project earned a Bronze Dragon in the Best in Digital category, whereas the Mother's Day campaign obtained a Black Dragon in Marketing Discipline.
This acknowledgment highlights corporate efforts to use digital technology for positive social causes and build an inclusive society. The organization aims to deliver value beyond connectivity by backing projects that solve real community problems.
The Dil Se Ba-Ikhtiar project focuses on women's socioeconomic uplift through digital access, skill building, and business opportunities. Operating across 22 flood-impacted districts across the country, the program shows how digital tools build paths toward financial self-reliance.
The Mother's Day campaign, titled More Support for Mothers, promotes practical backing for important causes. It encouraged empathy for motherhood challenges, specifically targeting new mothers dealing with postpartum depression.
Amad Khan, Chief Marketing Officer at PTCL, stated, "We are delighted to be recognized at the regional level for our campaigns that have already been honored in the country. We believe the true value of our work lies in the difference it makes in people's lives. Our ambition is to use our reach and capabilities to contribute to meaningful social progress. We remain committed to building initiatives that empower communities and support a more inclusive digital future for Pakistan."
The Dragons of Asia Awards honor marketing communications success throughout the region, with international judges evaluating strategies, concepts, execution, and outcomes.
This recent success follows the company's performance at the Dragons of Pakistan Awards 2026, where it captured five trophies for the Pakistan Ki Pehchan, Dil Se Ba-Ikhtiar, Mother's Day, and World Education Day campaigns.
