Reckitt Pakistan introduced its inaugural AI-powered, long-format animation for the Dettol Hygiene Education Program as part of Saab Sehatmand Pakistan on Global Handwashing Day. Developed locally, the piece adds a new creative format, blending technology with storytelling to make hygiene lessons more engaging for children.
During the school session on Global Handwashing Day, pupils viewed the animation, participated in interactive activities and learned the eight essential handwashing steps along with the importance of keeping their surroundings clean.
The Dettol Hygiene Education Program has, for over ten years, taught practical hygiene habits to roughly two million children annually. The new animation provides a storytelling layer, helping youngsters link hygiene messages to daily life.
Saab Sehatmand Pakistan, Reckitt Pakistan's flagship social impact platform powered by Dettol and Harpic, consolidates the company's initiatives in health, hygiene, sanitation and safe water under a long-term goal to create a cleaner, healthier Pakistan. Through this platform, Reckitt pursues its pledge to deliver Better Health in More Hands, Every Day.
