Zong Secures Four Trophies at Asian Innovation Excellence Awards

Pakistan's top telecom operator, Zong, claimed four category wins at the Asian Innovation Excellence Awards 2026 in Singapore on 20 October.

NationPulse Desk

Oct 21, 2026 · 3:05 PM 3 min read

Key takeaways

Zong won four awards in the Telecommunication category at the Asian Innovation Excellence Awards 2026 in Singapore on 20 October.

The company received the Brand Innovation of the Year award for its AI-powered 5G campaign titled "AIsa Hai Future".

Zong developed its Self-Intelligent RAN Optimization platform in-house to autonomously detect and fix network congestion.

The My5 Family Sharing Package won Consumer Service Innovation of the Year for offering flexible connectivity with embedded insurance and streaming perks.

DI-CAPE received the Financial Innovation of the Year award for improving transparency and efficiency across the distribution network.

What the Four Zong AI Awards Cover

Each award acknowledged a distinct business sector.

1. Brand Innovation of the Year

Zong earned the Pakistan Brand Innovation of the Year honor for its AI-enabled 5G campaign titled "AIsa Hai Future", merging artificial and augmented intelligence with local creativity to redefine the country's digital landscape. Rather than merely discussing artificial intelligence within the advertisement, the company employed the technology to produce the commercial itself, marking a creative milestone for a domestic telecom provider.

2. Technology Innovation of the Year

The operator secured the Pakistan Technology Innovation of the Year title for its internally built AI-powered Self-Intelligent Radio Access Network (RAN) Optimization platform. The system independently spots network congestion, executes corrective measures, and confirms results without human engineering intervention. A Radio Access Network links mobile devices to cell towers, and when traffic surges, connections slow down. The tool automatically handles these bottlenecks and checks its own solutions to improve responsiveness during heavy demand.

3. Consumer Service Innovation of the Year

The "My5 Family Sharing Package" won Pakistan Consumer Service Innovation of the Year by delivering adaptable household connectivity alongside perks like insurance, lifestyle benefits, and digital streaming options. The plan provides an alternative to traditional home broadband, allowing families to combine separate mobile expenses into one shared pool.

4. Financial Innovation of the Year

Zong's digital commission governance system, DI-CAPE, captured the Pakistan Financial Innovation of the Year award for boosting transparency, efficiency, and partner support across the distribution network. Operating behind the scenes, the platform automates commission payouts to dealers and sales agents, minimizing errors and delays.

Built in Pakistan, Recognised in Singapore

The creation of the RAN Optimization platform entirely in-house distinguishes these accomplishments. Many local providers depend on software supplied by external vendors, making regional recognition in Singapore a notable milestone. Through continuous investments in 5G, artificial intelligence, and internal technical talent, the enterprise is translating technical capabilities into efficient operations.

This follows two additional wins earlier in October 2026 at the Asian Experience Awards in Singapore, where the My5 Family Sharing Package Campaign took Pakistan Brand Experience of the Year and the My Zong App Campaign secured Pakistan Digital Experience of the Year. Zong stated it is the first domestic brand to receive honors at those regional events, bringing its total to six regional awards in one month.

Why This Matters for Pakistani Mobile Users

Autonomous network optimization points toward fewer dropped calls, while transparent back-end financial systems ensure that sales partners receive correct payments to keep distribution networks functioning. These outcomes align with Zong's strategic focus on customer experience, diversified services, and artificial intelligence enablement.

Frequently Asked Questions

What are the Asian Innovation Excellence Awards?

The Asian Innovation Excellence Awards honor exceptional corporate innovation across Asia in sectors including brand, technology, consumer service, and financial operations. The 2026 event took place in Singapore on 20 October.

What is Zong's AI-driven RAN Optimization platform?

Zong's Self-Intelligent RAN Optimization platform is an internal AI tool that autonomously spots network congestion, applies fixes, and verifies outcomes without manual engineering help.

What is DI-CAPE and who does it benefit?

DI-CAPE is Zong's digital commission governance platform created to improve transparency, efficiency, and partner enablement across the distribution network, primarily benefiting dealers and sales agents.

Does Zong's My5 package include more than just data?

Yes, the My5 Family Sharing Package offers flexible connectivity bundled with insurance coverage, lifestyle perks, and digital streaming access.

Questions and answers

What are the Asian Innovation Excellence Awards?

The Asian Innovation Excellence Awards recognize outstanding innovation by companies operating across Asia, covering brand, technology, consumer service, and financial innovation. The 2026 ceremony took place in Singapore on 20 October.

What is Zong's AI-driven RAN Optimization platform?

Zong's Self-Intelligent RAN Optimization platform is an in-house AI-driven tool that autonomously detects network congestion, identifies and implements corrective actions, and verifies outcomes without manual intervention from engineers.

What is DI-CAPE and who does it benefit?

DI-CAPE is Zong's digital commission governance platform designed to enhance transparency, efficiency, and partner enablement across the distribution network, benefiting the company's dealers and sales agents.