Renowned fashion designer Hassan Sheheryar Yasin, known as HSY, announced on social media that he is teaming up with Pakistan International Airlines to create fresh attire for its flight attendants. This partnership follows a historical precedent set by French couturier Pierre Cardin, who previously lent his creative vision to the national carrier.
This development marks a notable milestone for the domestic fashion industry, putting a local creator in charge of styling the airline staff who represent the country to global audiences.