The 2026 iCAUR International User Summit brought customization culture to life with twenty modified vehicles on display, including three official editions alongside indoor and outdoor experiences, interpreting the theme of personalization through design and user creativity.
Official Customizations: Classic Design with Distinct Personalities
Three official customized models each brought a unique tone to the family design language. The V25 Game Changer drew from game consoles, integrating joystick color palettes into the boxy silhouette. The V23 Forge kept the original body outline while adding wide-body wheel arches, a vertical grille, and gloss-black trim. The V27 Sun Roam paid tribute to 1980s off-road vehicles and vintage cameras by pairing robust proportions with detailed styling for travelers.
These models showed that classic design maintains brand recognizability while allowing room for individual aesthetics.
Diverse Creations: Bringing Cultural Heritage and Personal Passions to Life
Independent custom builds featured regional cultures in their liveries. Golden Horizon decorated the V27 with motifs inspired by UAE sand dunes, skylines, and Arabic patterns. Wild Pursuit used sand hues and rainforest olive green with tiger claw markings and tropical flora for Malaysia. Mondrian Mosaic used a silver-white V23 with black dividing lines and blocks of red, yellow, green, and blue to reflect South Africa.
Personal interests also shaped builds. PET ADVENTURE included pet gear, mats, bowls, leashes, and a V27-shaped scratching board. REEL RANGER featured a canoe rack and roof cargo bag for fishing trips. A craft-beer themed V23 used a purple-and-yellow color scheme, while FUNFORCE added a drift aesthetic with a wide-body kit and rear spoiler.
Customization Interactions: Turning Vehicle Capabilities into Hands-On Experiences
Interactive activities surrounded each car. A water-sports V23 included wave graphics, paddleboard racks, and awnings, alongside a nine-square toss game. The camping V23 transformed into a campsite with a roof platform tent, awning, and rotating ladder. A racing V23 hosted a photo check-in, and the off-road V27 showcased backcountry utility with auxiliary lights and a spinning-wheel photo pose.
Factory roof rails and dashboard mounting points on the photography-themed V27 turned the vehicle into a mobile shooting platform. Guests tried high-position jib shooting and scanned a QR code to retrieve photos and videos.
Indoor Ecosystem: Discovering Classics Through Senses and User Stories
The indoor hall combined classic architecture with contemporary design. The Classic Time Memory Zone displayed vintage lifestyle objects, while Ebony Noble fragrance filled the space and visitors interacted with the AiMOGA robot. Lifestyle vignettes showed surfing, cycling, and travel, alongside a personalization zone displaying exterior kits and outdoor equipment, complemented by a user co-creation story zone.
From On-Site Showcase to Long-Term Vision: Sustained Co-Creation Through Customization and Community
Ronna Luo, CEO of iCAUR International, stated that the three official customized vehicles will launch no later than early 2027 through Knocked Down assembly or dealer-fit kits, depending on local regulations and markets. Every iCAUR showroom will feature a dedicated customization zone. iCAUR operates user clubs across nine markets and will connect more countries via Club Connect in 2027, alongside unveiling its first group of ambassadors.
In Pakistan, iCAUR is introduced by NexGen Auto (Private) Limited, part of Nishat Group.
iCAUR is a new energy automotive brand using technologies such as i-AWD intelligent electric all-wheel drive and the REEV Golden Range Extender, with a presence in more than 40 markets worldwide.
