Fast food chain KFC is dropping Pepsi to serve Coca-Cola beverages across its United States locations, concluding a roughly 40-year beverage alliance with PepsiCo, according to RT.

On October 15, The Coca-Cola Company and KFC revealed their upcoming agreement. Transitioning the US beverage lineup to Coca-Cola items begins in January 2027, with the approximately 3,600 domestic restaurants projected to complete the change by spring 2027.

PepsiCo acquired the fast food chain in 1986, which is when KFC outlets in the country began offering Pepsi beverages. Although PepsiCo spun off KFC in 1997, the restaurant chain and parent company Yum Brands maintained their association with Pepsi.

Catherine Tan-Gillespie, president of KFC US, explained that the collaboration forms part of brand evolution efforts to offer patrons a more fitting experience. Competitors like Chick-fil-A and Popeyes have been drawing American customers away from the chain.

Impact on PepsiCo

Reuters reported that Bank of America experts calculate losing KFC might cost PepsiCo roughly $500 million in yearly revenue. The financial specifics of the agreement with Coca-Cola remained unreleased.

This transition impacts the United States only. A PepsiCo representative informed Reuters that the company recently extended contracts for Taco Bell and international KFC locations.

Rival beverage corporations have competed for restaurant clients over many years, while emerging labels like Salaam Cola attempt to challenge them. Coca-Cola has existed in Pakistan for over seventy years.