PARCO Gunvor Limited earned the Blue Dragon for Best Campaign of Pakistan, plus a Gold Dragon inside the Small Budget Category, for its International Women's Day project titled #SplitTheTimeTax.
This achievement represents a major milestone for PARCO Gunvor Limited, showing the business focus on purpose-led messaging, cultural connection, and creative development. The marketing effort received an additional nomination for the Best Campaign in Asia group.
Built through PGL's Bangles of Strength initiative, #SplitTheTimeTax focused on the unseen weight of invisible labor carried by women. Using a unique creative strategy, the project turned the usual sound of glass bangles into a symbol of a ticking clock, exertion, and hidden work. An item typically viewed simply as a feminine accessory turned into an impactful tool to highlight hours of unacknowledged labor.
The project went past simple awareness by urging families and neighborhoods to share duties via the #SplitTheTimeTax call to action, emphasizing that real advancement demands teamwork.
Being a forward-thinking energy and mobility business, PARCO Gunvor Limited stays dedicated to promoting advancement, supporting women, and building permanent value throughout Pakistan. By maintaining attention on creativity, diversity, green practices, and customer satisfaction, PGL aims to move past standard mobility offerings and contribute to the neighborhoods it assists.
Advancement occurs when recognition turns into deeds, ensuring female contributions receive acknowledgment, their perspectives guide choices, and their involvement creates permanent transformation.
