Building on the track record of Hotel One, PC Hospitality, the hospitality arm of Hashoo Group, launched Hotel One Living in Lahore on an unspecified date to spearhead Pakistan's new midscale extended-stay and branded residences sector.
Drawing on the established performance of the group's upscale residential collection under PC Residences, Hotel One Living represents a deliberate shift in PC Hospitality's strategy to transform modern midscale long-term lodging. Set up in major business centers and commercial districts throughout the nation, Hotel One Living merges the roominess, privacy, and independence of residential apartments with the security, dependability, and service quality of full-service hotels. This brand extension creates a specialized residential category tailored for contemporary professionals, guests staying for longer periods, people relocating, and families looking for adaptable housing options without sacrificing comfort or service standards.
The debut of Hotel One Living reflects a purposeful transformation in the brand structure of Hotel One. Through expansion into specialized sub-brands, Hotel One now caters to various categories of contemporary travel by offering standard business comfort, modern lifestyle options through Hotel One Vogue, and residential independence for long-term guests via Hotel One Living. The brand preserves a dedication to accessibility, cleanliness, comfort, and service reliability across all categories.
Bastien Blanc, who serves as the Chief Executive Officer of the Hospitality Division at Hashoo Group, stated that contemporary travelers and long-stay guests need options surpassing typical hotel rooms. They look for practical living areas that accommodate everyday tasks, productivity, and personal ease, supported by reliable hospitality standards, according to Blanc. He noted that after the positive market response to PC Residences in the luxury sector, launching Hotel One Living brings those residential standards into the midscale long-stay market.
Blanc added that this brand signifies an important step in driving innovation and establishing new benchmarks across the nation's hospitality sector while being located in major business districts.
By offering practical living spaces, specialized work areas, and lifestyle amenities, Hotel One Living connects traditional corporate housing with high-end hotel accommodations. This expansion strengthens PC Hospitality's goal to grow its presence in corporate corridors while fulfilling needs in long-stay lodging markets.
About PC Hospitality
As the hospitality division of Hashoo Group, PC Hospitality operates as a major Asian conglomerate with interests in hotels, dining, travel services, and education. Operating more than 60 current and pipeline hotels, the portfolio includes PC Signature, Pearl-Continental Hotels & Resorts, PC Residences, PC Legacy, Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection includes more than 50 dining spots such as DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Pearl Tours & Travel offers car rental and travel services alongside the Destination of the World franchise. Furthermore, the Hashoo School of Hospitality operates five campuses to train future industry leaders through degree and diploma programs.
