Online marketplace Wish pulled the Goose Patting Baby Sleep Pillow for infants and newborns following a high-level safety alert regarding suffocation and overheating hazards.
Sellers also listed the item under the title Infant Exhaust Pillow with Gentle Patting Motion for Soothing Baby Sleep 0-12M. Buyers will recognize it as a white goose pillow with wings containing an electronic warming device and a remote control.
An official Product Safety Report from the Office for Product Safety and Standards stated that the item creates a suffocation hazard when placed inside an infant sleeping area.
Safety guidelines mandate the removal of pillows and soft toys from cots during a child's first year because these objects block airways and cause dangerous overheating, which can result in sudden infant death syndrome.
The merchandise breaks national safety rules and fails the General Product Safety Regulations 2005 by allowing pillows in the sleeping spaces of babies under 12 months old.
Officials advised mothers and fathers to halt use of the pillow instantly and store it away from children.
Government documentation identifies the recalled item by the Wish ID 684a4ec71794309e53c4c733.
Customers can contact Wish for a refund or replacement by referencing PSD notification number 2610-0177. Consumers might also qualify for compensation under the Digital Markets Competition and Consumers Act 2024.
The OPP released a Product Safety Alert detailing the dangers that sleep pillows present to newborns, while the NHS website provides additional guidance on safe sleeping habits.