JS Bank secured the Customer Experience Innovation of the Year prize for its Connected Digital Ecosystem at the Asian Experience Awards 2026, an event organized by Singapore-based Asian Business Review.
The accolade highlights the bank's method of delivering customer experience through linked digital platforms such as the JS Mobile App, JS Bot on WhatsApp Banking and Zindigi. An independent panel of industry experts evaluated the submissions and honors customer-experience projects throughout Asia.
JS Bank's digital ecosystem integrates mobile banking, WhatsApp banking and AI-driven services to simplify everyday banking and broaden access. Through JS Bot, clients can perform banking tasks via WhatsApp, while JSense, Pakistan's first in-app AI banking assistant, guides users through services using conversational interaction.
The Asian Experience Awards celebrate organizations across the continent for their contributions to customer experience in various sectors. This recognition adds to JS Bank's growing international profile for its digital banking and customer-experience efforts.
