A group of roughly 30 Pakistani technology founders, leaders and innovators participated in Oslo Innovation Week 2026 in Norway, as the Pakistan Software Houses Association (P@SHA) seeks fresh pathways for the nation's IT sector into the Nordic market.
The visitors conducted several high-level business meetings and are now pursuing partnership leads generated from those sessions.
Kheezran Khan, P@SHA's Director of Marketing and Outreach, led the delegation. They met investors, startups, enterprise heads and policymakers from Norway's innovation ecosystem to explore B2B partnerships, joint ventures and cross-border collaboration.
Meetings at the Norwegian Parliament
The four-day programme offered more than 100 specialised sessions. P@SHA delegates connected with peers in fast-growing fields such as artificial intelligence, deep tech, clean tech, health tech and the blue economy.
A key event for the team was a bilateral networking session at the Storting, Norway's Parliament, where Pakistani tech leaders sat with Norwegian business executives and policymakers to discuss long-term digital trade between the two nations.
Delegates showcased Pakistan's strengths in AI, software engineering, enterprise automation and sustainable technology, linking them to the digital needs of the Nordic region.
They also talked about venture partnerships, joint R&D and talent models that could enable European scale-ups to grow with Pakistani engineering teams.
Part of P@SHA's Strategy 2031
P@SHA Chairman Dr. Shoab Ahmed Khan said the visit was a purposeful move under the association's Strategy 2031, which aims to triple the IT sector's export contribution to $15 billion by FY2031.
He explained that achieving this target requires entering new markets with region-specific approaches, noting that Nordic nations lead globally in digital transformation, sustainability and deep technology, and value quality, trust and long-term partnerships.
"By connecting our software houses directly with Norwegian enterprises and investors, we are moving beyond hourly outsourcing toward high-value partnerships in AI, fintech and green technology," Dr. Khan said. He added that the response the delegates received in Oslo reflects the strength of Pakistan's engineering talent.
P@SHA said the mission supports two of its three strategic objectives, Export Expansion and Ecosystem and Talent.
The effort also builds on Global Market Access, a national pillar of the strategy that calls for diversifying IT exports beyond traditional markets, strengthening the Pakistani technology brand and tailoring outreach to each region.
Pakistan and Norway have broadened cooperation in other sectors this year; earlier, Pakistan signed its first carbon-trading agreement with Norway.
