Venice is planning to charge tourists an entry fee of €30, which equals £25.13, while also extending the periods when this charge applies in an effort to manage visitor numbers.
Budget and taxation councillor Michele Zuin explained to Reuters that the existing €5 to €10 charge, amounting to £4.19 and £8.38, fails to discourage excessive crowds.
Proposals have emerged to increase the amount in 2027.
This planned fee of €30 exceeds the price of certain flight tickets from the UK to Venice.
One-way flights during November and December drop as low as £13 per person.
A round trip costs only slightly more than the proposed charge, with December return flights from the UK available for £27.
Michele Zuin told regional news that the current charge remains affordable for nearly everyone, creating a risk that it loses its intended deterrent effect.
Discussions even suggest the charge could eventually climb to €50, or £41.89.
Authorities first launched the fee in 2024 for day visitors entering the destination.
People could pay a lower rate by booking ahead, and exemptions exist for children under 14 years old.
This year, the system operated from April 3 through July 26, running daily between 8:30am and 4pm.
Government approval is required before the updated fee takes effect.
Officials initially created the charge to combat overtourism.
Details regarding the 2027 fee amount and its operating schedule will be released before the end of the year.