BBC Presenter Emma Louise Jones Explains Purple Outfit at Breeders Cup

Emma Louise Jones wore a bold purple dress at the Breeders' Cup in Kentucky, saying the event's official colour inspired her look.

NationPulse Desk

Nov 1, 2026 · 8:17 PM 2 min read

Key takeaways

Emma Louise Jones wore a purple dress at the Breeders' Cup in Lexington, Kentucky.

The event offers a £5.3million ($7m) prize for the Breeders' Cup Classic.

Jones said the official colour of the Breeders Cup is purple and used a 2019 dress bought in Memphis.

She has 445,000 Instagram followers and often posts behind-the-scenes content.

Jones previously wore an all-blue dress with a fascinator at the same event.

Emma Louise Jones displayed a striking purple dress while covering the Breeders' Cup at Keeneland Race Course in Lexington, Kentucky.

The BBC presenter traveled to the United States for the two-day horse racing event, which offers purses such as the £5.3million ($7m) Breeders' Cup Classic.

Jones has become a talking point among punters, matching the horses' attention with her glamorous attire.

After posting a video to her Instagram story, she explained the choice: "At the Breeders Cup and the official colour is purple. I thought I'd whip out this old dress that I actually bought in America in 2019 from a gorgeous little boutique in Memphis. It's the perfect colour. Haven't worn it for years but I love it."

She added that a fascinator kept falling off, so she abandoned it, and asked viewers, "Do we like?" before twirling to show the full outfit.

Previously, Jones impressed fans in an all-blue dress with floral details and a matching fascinator, noting on Instagram, "Day one, @BreedersCupTV @raceday.rtv. Thank you @geor.ginamacauley for creating such a beautiful fascinator for me."

With 445,000 Instagram followers, she regularly shares glamorous photos and behind-the-scenes moments from her broadcasting duties.

Jones began her career at Leeds United TV and later worked for ITV, the BBC and Premier Sports, also making a notable appearance at the Speedway Grand Prix in September.