Fortify Expands PropTech Operations to Riyadh Amid Saudi Vision 2030

Karachi-based PropTech firm Fortify has set up a Riyadh entity, secured a MISA license and begun hiring for its Saudi expansion.

NationPulse Desk

Oct 27, 2026 · 11:26 AM 2 min read

Key takeaways

Fortify secured a MISA licence in February 2026 and incorporated its Riyadh entity in July 2026.

The startup provides a cloud-based ERP platform that integrates sales, CRM, finance, property management and bookings.

Hiring for Arabic-speaking and technical staff is underway, with major hires pending Iqama approvals.

Keller Williams Saudi Arabia and valuation firm Muathamad have begun using Fortify's software.

The platform was rebuilt to meet ZATCA tax, cybersecurity and in-Kingdom data-storage requirements.

Pakistani PropTech firm Fortify officially entered Saudi Arabia after finishing the legal registration for its Riyadh branch. The Karachi company obtained a Ministry of Investment (MISA) licence in February 2026 and incorporated its Saudi subsidiary in July 2026.

Fortify offers a cloud-based ERP solution for real-estate firms, merging sales, CRM, finance, property management and booking functions into a single platform. The business was founded in Karachi in 2021 by CEO Syed Zain Ali and co-founder Sidra Shakeel.

The firm is currently recruiting Arabic-speaking and technical personnel for its Riyadh office, while the Iqama residency process is already in progress for key staff. Larger operational hires will begin once residency approvals are received.

"Saudi Arabia is one of the largest markets within the GCC and, as far as Vision 2030 is concerned, we believe that real estate has real potential in terms of digital transformation within the Kingdom," Syed Zain Ali, Fortify's CEO and co-founder, told Arab News. "We believe starting with Riyadh, capital of the Kingdom, would be the first priority for us for global expansion."

Fortify has also reengineered its software to comply with Saudi regulations, aligning it with ZATCA tax rules, cybersecurity standards and local data-storage mandates, allowing Saudi clients to use the system without compliance concerns.

The company first probed the Saudi market at LEAP 2024 in Riyadh. Support from BridgeStart Pakistan, a programme run by the state-owned Ignite fund, covered accelerator fees, travel and lodging. Fortify additionally participated in a 12-week Saudi soft-landing programme coordinated by BridgeStart, Ignite and AstroLabs.

Early traction in Saudi Arabia includes two prominent deals: Keller Williams Saudi Arabia now uses Fortify's CRM, brokerage management and finance modules, and the firm signed an agreement with Riyadh-based property-valuation company Muathamad.

Ali reiterated that Riyadh is the primary focus for Fortify's global growth, citing the size of the Saudi real-estate market and the digital thrust of Vision 2030. He also noted that the Real Estate General Authority (REGA) operates a PropTech Hub to draw foreign tech firms.

"There are certain challenges when you go to a different market," Ali said. "It could be compliance, it could be localized product, it could be cybersecurity problems related to data residing within the Kingdom."

By late October 2026, Fortify had not disclosed any additional Saudi clients, funding rounds or further operational milestones, keeping its early-stage efforts centered on recruitment and local business development.

Questions and answers